Anna Jaques Hospital
A hospital focused on women and pediatrics located in Boston's north shore; Anna Jaques faced an undervalued reputation and stiff competition. They sought a new voice and new focus. The launch of their Women’s Health initiative was not only ground breaking in the area, but offered them a chance to reinvigorate their reputation. I created the positioning and messaging structure and conceptualized and wrote materials including print advertising, collateral and website with an approach that captured both their warmth and humanity as it highlighted its innovation. .
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