Dana-Farber Cancer Institute
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Dana-Farber needed to communicate the breadth of what they do. It's a complex story to tell, with a wide range of stakeholders to answer to. Through this viewbook, I helped them establish a vocabulary and voice for the Institute, creating copy and content that today serves as a foundation to all of their materials.
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Viewbook
The Institute had never had one efficient way to illuminate the multi-dimensional, innovative research and care model that differentiates their brand. This viewbook helped to showcase its best assets. |
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Pitch Book
Dana-Farber deserved a well thought out and designed overview to use as a go-to for conversations with potential donors and foundations. This book enabled a smart, cohesive story to be told simply. |
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