Promotional Website Content
Fairlawn Rehabilitation Hospital
An under recognized rehabilitation innovator, Fairlawn needed a database and an idea that would make a splash and find a new audience. The ‘Fairlawn brought me back’ campaign, which I developed with a partner, utilized TV with an online response mechanism, taking viewers to a microsite contest where pre-produced videos of survivor stories already populated the site. We encouraged readers to tell their own stories, written or through video, and download to the site. The result was a hugely successful campaign that has generated a large audience, an extensive database and remains active and thriving years later.
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Video Concept and Copy: Patient Testimonials