Working with a complex team of agency, Fidelity and University of California stakeholders, I was given the responsibility for the development of all content for a pivotal new outreach program targeted to the full range of employees involved in the 40,000+ University of California system. Communications included online content, direct response, collateral, presentation materials.
This work generated a nearly university-wide buy in to the Fidelity services and opened the doors to a long term relationship.
My work spanned a wide range of initiatives, including Fidelity’s Stages website.
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