ELLEN BARNETT
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Words Matter.
So Do the Ideas
​Behind Them 

What I Do

I work to bring incisive strategy, and disciplined, sharp content alive across medias and platforms, partnering with internal and external stakeholders to evolve and innovatively showcase brands, products, and campaigns
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Branding
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Marketing
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Content
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Narrative UX

About

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As a Creative Director/Content Strategist and Copywriter, my work is grounded in big brand, award-winning advertising and marketing in New York, London, and Boston. With a disciplined approach to content, I bring experienced storytelling and strategic understanding to every effort across commercial, B2B, B2B2C, and UX.

My work includes positioning, brand refreshes, change campaigns and content development in print, video, and online for brands like P&G, Delta Airlines, Northeastern University, MasterCard Global, PTC Technology, Fidelity Labs, Radius Product Development, Harvard Business Publishing, and Dana-Farber Cancer Institute.
download my resume

My Work

Every word makes a difference. I write strategic, smart omni-channel content that tells a story and sets you clearly, dynamically apart. It captures attention, encapsulates your brand, and sings to the audiences you want to speak to. My words inform, explain, expand, and expound. And get results.
/   Click on a section below to see some of my work   /
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Gradifi
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Northeastern University Human Resources
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Northeastern University Communications
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Alfanar
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Adelphi University
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mc10
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Dana-Farber Cancer Institute
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Harvard Business Publishing
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Dimock
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Reflect
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Hancock
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PTC
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MasterCard
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Radius
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Back On My Feet

Case Study

Northeastern  //  Human Resources is generally not a sexy beast. Yet there’s never been a more important moment for Employer Branding and therefore a more perfect opportunity for Human Resources to step out of the shadows and drive a new employee message and organizational culture.
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New leadership and innovative technologies gave Northeastern University Human Resources just such an opportunity. As the Associate Director of Communications, I ran with it, using my experience to drive an internal communication strategy that not only told a new story and drove significant organizational change, but connected with faculty, staff, leadership, and students across mobile and desktop applications, via video, websites, one sheets, email, newsletters, and collateral.
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View case study

Services

I’ve had the fortune to create fresh stories and help ignite results in a wide range of verticals and categories. While I only offer a taste of my work on the site, I can provide more of my portfolio of work, samples, and the case studies behind them on demand.
 
EXPERIENCE
Strategic Communications  //  Brand Strategy & Execution  //  Targeted Demand Generation //
Relationship Marketing // Editorial // Digital Marketing  // Television • Print Copywriting  // ​Video // Speeches • Events 

Let's Work Together

This gives you a sense of the work I do. I’d love to share more. Content solves problems and adds value. With sincerity, purpose, and strategic skill, I bring more to the story with every word.
CONTACT
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My Work   /   About   /   Clients   /   Contact
617.429.7942 / ellen@ellenbarnett.com
  • Home
  • My Work
  • About
  • Clients
  • Contact