MIT was hoping to develop a website for its graduate Technology and Development program. I was brought in to develop this copy. Once there, I quickly discovered that this 25 year old, deeply complex program had never generated materials that would establish the variety and range of their work in one, focused manner beyond the academic community.
I helped this department establish its online presence by working with key faculty, interviewing and researching to develop content over a series of meetings. Turned around in a highly limited timeline, we were able to set MIT/TDP program on the map within the graduate school community and the international community with whom it worked.
With MIT, the additional direct mail campaign here for the MIT Sloan School of Management generated new readers to the prestigious publication.
View the site online.
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