Repositioning the Impossible
Northeastern // Human Resources is generally not a sexy beast. Yet there’s never been a more important moment for Employer Branding and therefore a more perfect opportunity for Human Resources to step out of the shadows and drive a new employee message and organizational culture.
New leadership and innovative technologies gave Northeastern University Human Resources just such an opportunity. As the Associate Director of Communications, I ran with it, using my experience to drive an internal communication strategy that not only told a new story and drove significant organizational change, but connected with faculty, staff, leadership, and students across mobile and desktop applications, via video, websites, one sheets, email, newsletters, and collateral.
There's more to the story than this. Let me know what you'd like to see.