Touchstone Community School
Touchstone had a deep history within the community, and for many years had relied on nothing but the communications materials and messaging established in the school’s early days. However, at a time of economic downturn and a more competitive private school landscape, Touchstone became, well, out of touch.
Working with faculty, administration and staff, my design partners and I developed a campaign of representative materials that revived the school’s admissions roles, generating a large, vibrant prospective family audience at key events and larger admissions applicants.
I am responsible for the repositioning and messaging of the school’s communications, as well as the concepts and copywriting of the view book and website.
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