About

I work with teams to bring incisive strategy, and disciplined, sharp content alive across channels, working with internal and external stakeholders to evolve and illuminate the customer experience.

My work as a Creative Director/Content Strategist and Copywriter grounded in big brand, award-winning advertising and marketing in New York, London, and Boston. With a disciplined approach to content, I bring a disciplined understanding of brand-building relationship marketing to strategic storytelling, building distinctive messages in crowded markets.

My work includes positioning, brand refreshes and content evolution to brands like P&G, Discovery, John Hancock, PTC Technology, Discovery Travel, Fidelity Innovation, Radius Product Development, Harvard Business Publishing and Review, and Dana-Farber Cancer Institute.

Got questions? A few answers.

Have you written about a company/organization like mine ?
What no business needs is a copywriter who does nothing but write for companies like yours. Why? Because you’ll sound like all those companies – who, by the way, are most likely your direct competitors.

You want someone who has experience everywhere, on every platform, and most especially is outstanding at listening to you, hearing your business problem and blooming the ideas and language that solve it.

Humor? Can you do humor?
Yes, but why? Funny is outstanding. But unless it’s used carefully in a sustained campaign, it generally falls flat. Think about it – who laughs as they pull out their wallet?

Why should I hire an experienced content strategist instead of an account manager?
I can turn on a light but I’m not an electrician; you may write all day long, but it’s just not the language that inspires and generates business. That requires somebody who makes that content sing and shine, all day, every day.

My deadline would make your head explode. Can you really turn it around overnight?
There’s one reason I’ve worked for over 65 big brands, businesses and organizations so successfully. I deliver. Since business doesn’t stop, the ideas behind it can’t either. I move as fast as you do. Just try me.