Ellen is a seasoned Creative Director/Content Strategist, grounded in big brand, award-winning advertising with Ogilvy and RAPP Worldwide in New York and London, and SMASH advertising in Boston. As a Content Strategist, Copywriter, and Brand Journalist, Ellen has extensive experience working with agencies and directly with clients to develop user-centric, involving communications across multiple channels and platforms.
Her roster includes Fidelity Labs Innovation Incubator, Radius Product Development, Dana-Farber Cancer Institute, Harvard Business Publishing and Review, Discovery Travel, Ford, AT&T, Genomics Medicine Ireland, and successful start ups from Centage Inc. to mc10 Inc. Ellen has worked with literally dozens of other clients with a strong emphasis on differentiating content and brand overhaul and/or refinement, and specializes in uncovering distinctive messages in crowded product markets and hands-on copy creation for integrated channels.
Currently, Ellen works as consultant to identify key opportunities to maximize growth, has touched nearly every vertical industry, and has outstanding references from her business-oriented creative approach.
Questions Clients Ask Me:
Humor? Can you do humor?
Yes, but my question is why? Funny is outstanding stuff. We all love to laugh. But unless it’s used for a brand we already feel something for, or in a sustained campaign, usually the most you can hope for is a smile as your audience moves on. Think about it – who laughs as they pull out their wallet?
Have you written about a company/organization like mine though?
What no business needs is a copywriter who does nothing but write for companies like yours. Why? Because you’ll sound like all those companies – who, by the way, are most likely your direct competitors. You want someone who has experience everywhere, on every platform, and most especially is outstanding at listening to you, hearing your business problem and blooming the ideas and language that solve it.
Why should I hire someone to write when anyone
on my staff could do it?
I can turn on a light but I’m not an electrician; you may write all day long, but it’s just not the language that inspires and generates business. That requires somebody who makes that content sing and shine, all day, every day.
My deadline would make your head explode.
Can you really turn it around overnight?
There’s one reason I’ve worked for over 65 big brands, businesses and organizations so successfully. I deliver. Since business doesn’t stop, the ideas behind it can’t either. You want a new sales piece? I’ll deliver the goods and bring on the designer who sets it all up. You need a blog a day? No problem. I’ve got the virtual team and the energy to move as fast as you do. Just try me.