What I Do
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Branding
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Marketing
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Content
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Narrative UX
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About
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As a Creative Director/Content Strategist and Copywriter, my work is grounded in big brand, award-winning advertising and marketing in New York, London, and Boston. With a disciplined approach to content, I bring experienced storytelling and strategic understanding to every effort across commercial, B2B, B2B2C, and UX.
My work includes positioning, brand refreshes, change campaigns and content development in print, video, and online for brands like P&G, Delta Airlines, Northeastern University, MasterCard Global, PTC Technology, Fidelity Labs, Radius Product Development, Harvard Business Publishing, and Dana-Farber Cancer Institute. |
My Work
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Every word makes a difference. I write strategic, smart omni-channel content that tells a story and sets you clearly, dynamically apart. It captures attention, encapsulates your brand, and sings to the audiences you want to speak to. My words inform, explain, expand, and expound. And get results.
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/ Click on a section below to see some of my work /
Case Study
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Northeastern // Human Resources is generally not a sexy beast. Yet there’s never been a more important moment for Employer Branding and therefore a more perfect opportunity for Human Resources to step out of the shadows and drive a new employee message and organizational culture.
New leadership and innovative technologies gave Northeastern University Human Resources just such an opportunity. As the Associate Director of Communications, I ran with it, using my experience to drive an internal communication strategy that not only told a new story and drove significant organizational change, but connected with faculty, staff, leadership, and students across mobile and desktop applications, via video, websites, one sheets, email, newsletters, and collateral. 
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Services
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I’ve had the fortune to create fresh stories and help ignite results in a wide range of verticals and categories. While I only offer a taste of my work on the site, I can provide more of my portfolio of work, samples, and the case studies behind them on demand.
EXPERIENCE Strategic Communications // Brand Strategy & Execution // Targeted Demand Generation // Relationship Marketing // Editorial // Digital Marketing // Television • Print Copywriting // Video // Speeches • Events |
