Hollins is a nearly 200 year old women’s university that had lost its sense of self and sought to regain a brand character that stood apart and defined the unique and vital offerings the university offered. After spending some time with the students and faculty, we uncovered truths that helped us capture the true essence of the university’s spirit. Here, from strategy and conceptualization, through the writing and creative direction, we created a campaign that sparked enrollment and new energy with students, alumni and the donor base as it set the stage for more great years ahead.
Print and Digital Ads
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