Westminster College
Westminster University considers itself a progressive enclave in the heart of a thriving city. Yet it struggled to define itself as a distinct option against the large, far less costly state school that threatened to swallow small universities in its path. Working with Westminster, I developed the strategy that rang true to a new administration and tested well with students, then conceptualized and wrote the copy that was both remarkably true to life and also positioned Westminster as a place where people who considered themselves different and distinct could thrive.
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