MasterCard Global StartPath
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Headquartered in Dublin, MasterCard Global positions itself as a disruptive technology company. StartPath is its payments technology incubator. Yet unlike most incubators, StartPath focuses on developing late stage/early scale startups. I was brought in to help it reposition itself to attract the most innovative new technology startups into its fold. This site and the content strategy moved a dormant arm of MasterCard forward.
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Program Overview Video
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Website
